Norman Pattiz Releases Outcomes Of Network’s Brand Lift Studies on Major National Consumer Brands by Edison Research

Norman Pattiz who is the executive chairman of PodcastOne and Tom Webster who is the vice president of Edison Research released the results after intensive research of pre and post campaign for the brand lift that was done for podcast advertisers in 2016. There is a significant impact of podcast advertising on the consumer. Learn more about Norman Pattiz:

This is according to the research. The impact is mainly on recalling the brand, intent of purchase, and recall of messaging. Significant results from these studies indicated that more than 60% of listeners could remember a particular grocery brand after the campaign.

The single-handed product awareness improved from pre-study to post-study. It grew by nearly 47% in case of financial services products, 37% for automobile product, and almost 24% if it is a garden product.

The post-study revealed that more than one-third of respondents had a view of an auto aftermarket product. The post-study showed that 22% of clients use a lawn and garden product as compared to 16% in the pre-study.

A pre-study revealed that 60% of people were aware of a particular campaign message that was about an automotive aftermarket product. The awareness for a dining restaurant rose to 76%. Edison Research conducted three separate studies on behalf of PodcastOne.

The studies were carried out to review and analyze the effectiveness of podcast advertising on five national brands. The results showed that the podcast audiences were highly receptive to brand messages. They indicated an increase in inclination with regards to buying those brands.

Norman Pattiz founded PodcastOn. It is the leading podcast network that advertisers support in the country. Pattiz is also the founder of Westwood One. The network presents more than 340 hours of original programming.

The hours are weekly spread across the most popular podcasts. Pattiz met Kit Gray after leaving Westwood One. Gray presented the podcasts of those who were working from his apartment in Marina Del Rey.

Norman Pattiz has a rich history of innovation and success. He has more than four decades of experience in the audio industry. He is also the founder of the radio network. The network became the largest broadcaster of news, entertainment, talk sports, and traffic programming to the Broadcast Industry in America.

Pattiz launched Courtside Entertainment Group to produce and distribute quality programming. He started PodcastOne at the end of 2012.

The Participation of Alfonso de Angoitia Noriega in the Ever-changing Media Industry of Mexico

The media sector in Mexico has revolutionized in the recent past. There is a time in the history of the sector that citizens relied on government owned companies for news. Other media companies have since come up in the television, radio, newspaper, and magazines segment. Mexican people can now delight in the ability to choose from a variety of outlets. Below are a number of the companies that have been on the top of this rapidly changing industry.

Grupo Televisa

When it comes to entertainment, Televisa is one of the top providers worldwide. The company is the largest in Mexico based on market capitalization. Headquartered in Mexico City, Televisa reaches the rest of the world through 26 pay-TV stations. It also owns several television channels in Mexico. The company is a key player in telecommunications, magazine publishing, and the equity markets in Mexico

CISA Comunicacion e Information, SA de CV

CISA Comunicacion e Information, SA de CV is a leading firm in Mexican print media. It owns one of the country’s top magazines, Proceso. Many magazines have come up in the Mexican media industry, but Proceso remains at the top since its beginning in 1977. It has been a reliable source for political news in the country for several years.

El Universal

El Universal is another leading company in the Mexican media sector. The leading newspaper in the country is adopting new technology in its distribution of news. It has since created an online platform, which can be accessed on phone and tablets. It has also invested in the social media, reaching a wider number of people. EI Universal has since grown to be one of the leading news outlets in the digital media industry in Mexico.

Alfonso de Angoitia Noriega

Alfonso de Angoitia Noriega has been a major contributor to the expansion of the Mexican media industry. He currently holds executive VP post at Grupo Televisa, S.A. He also acts as the director of the company. Alfonso has also been a board member for several other companies, such as Bolsa Mexicana de Valores and Sky among others.

Prior to rising to his current position, Alfonso de Angoitia Noriega worked as the CFO. He previously worked in New York City at the White & Case LLP.

Desiree Perez Is A Key Player In The Phenomenal Success Of Roc Nation

Founded by Shawn “Jay-Z” Carter in 2008, Roc Nation has been a powerhouse in the entertainment industry. Roc Nation is a full-service operation encompassing “a record label, talent agency, touring and concert production, music, film, and television production, as well as a music publishing. In addition Roc Nation partners with several industry-related global management companies. As a touted member of the Hova Circle of Influence Desiree Perez, Roc Nation’s Chief Operating Officer of strives to ensure that the company maintains a streamlined operation and maximizes the potentiality of its’ endeavors. Check for more reading.

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For nearly a decade, Desiree Perez has been the Chief Operating Officer (COO) at the high-profile entertainment company Roc Nation. She is reputed as a multi-talented powerhouse negotiator and skilled accountant with an unmatched business acumen throughout the entertainment industry. According to a recent Page Six article, Roc Nation is seeking to make some big changes. Contract partnerships with the live events company Live Nation and Three Six Zero Urban Media Global Network are approaching an end. Desiree Perez as COO of Roc Nation is in steadfast pursuit of worthy industry big wigs interested in forming new partnerships. A recent meeting with the Chairman and Chief Executive Officer of Universal Music Group Inc. intimates that they may expand their business relationship to include more than the current distribution deal. In her element, Desiree Perez is exploring the profitability of all available and lucrative options.

Desiree Perez

Desiree Perez is a woman of many talents. She is an adept negotiator, with incredible accounting skills. Her performance as the Chief Operating Officer at Roc Nation has resulted in renowned successes. Check  She is recognized as a strong leader in the highly competitive entertainment industry. Her personal achievements apart from Roc Nation include involvement with award winning and nominated short documentary productions. For her latest tweets, visit her on twitter@desireeperez01.

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