Cancer Treatment Centers of America: A Model Approach

Cancer Treatment Centers of America (CTCA) is a for-profit hospital offering several locations throughout the United States. The treatment centers are located in the metropolitan areas of Atlanta, Chicago, Philadelphia, Phoenix and Tulsa.

CTCA utilizes an integrative approach in treating all forms of cancer. Integrative care can best be defined as conventional treatments merged with supportive therapies. The cancer treatment itself attacks the cancer cells, while the supportive therapies aid in combating anxiety, stress, headaches, loss of appetite, fatigue, insomnia and other symptoms. Personalized care is a component of the integrative care model. CTCA considers each cancer as distinctive as the person battling it. Because CTCA only treats cancer, it can ascertain the best course of treatment based on the individual’s particular and unique needs.

One of the benefits to obtaining cancer treatment at CTCA is that all care is provided under one roof. Patients can relax and focus without the stress of jumping from one medical facility to another. From the start, a care manager is assigned to each patient. The care manager will advocate for the patient and help him or her navigate the evaluation and treatment process. Onsite labs at each treatment center hasten test results and diminish appointment wait times.

CTCA champions patient-centered care. One way CTCA accomplishes this is to provide strong support to the patient’s caregiver(s). When a loved one is stricken with cancer, it is essential that caregivers be kept informed of treatment options, side-effect management and the patient’s overall health. It is a stressful time for all involved, and CTCA has a program in place for scheduling appointments, making travel arrangements and record keeping. CTCA also offers patient-to-patient networking. Patients and caregivers can speak directly with other patients – either by email or phone – for advice or encouragement as they tackle what can be an overwhelming diagnosis.

In addition to cutting-edge cancer treatment, CTCA is a frontrunner in marketing initiatives. WebMD and CTCA collaborate to provide visitors in-depth information on WebMD’s site regarding the latest treatments and developments in cancer care.

Cancer Treatment Centers of America was founded in 1988 by Robert Stevenson, an investment banker. Mr. Stevenson, not satisfied with the care his mother received before dying of cancer, brought about the CTCA Mother Standard™ of care. The CTCA website describes this model as, “a unique, patient-centered model of cancer care originated out of respect for Mr. Stephenson’s departed mother, in whose memory CTCA was founded, and in whose memory he, his family and all of CTCA have pledged to change the face of this terrible disease, NOW!”

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