Squaw Valley terrain is well known and recognized as a competitive mountain destination. It is opening resort amenities and organizing year-round activities to survive as visitors reduce in volume during spring. Plans to make it competitive and at the same time in line with the mountain resort culture, region’s core values and environmental preservation have been developed to make it competitive and create more jobs. The community has also been involved greatly in this process. Read more: Another View: Community input shaping Squaw Valley’s future
A rigorous process of substantial community meetings to collect input and to reach into a consensus reduced the project substantially (read more: Interview with Squaw Valley CEO Andy Wirth | Tahoetopia). The resulting plan will have to be vetted by the Placer County Board of Supervisors for consideration.
The community needs to conserve the environment, at the same time create jobs and make Squaw Valley highly competitive as a mountain resort marketplace. The CEO of Squaw Valley Ski Holdings, Andy Wirth has worked hard to make the area a top tourist destination in the world.
Wirth anticipates that the project will create 1400 new jobs, and generate over $25 million in annual tax revenue to improve the social amenities like roads, snow removal, environmental initiatives, transit services, public safety, hospitals, and schools.
Andy Wirth was born in July 1963. He has been working in the mountain resort and in the hotel industry for 25 years. In 1986, he began his career at Steamboat Springs Resort serving several leadership and marketing positions. In 2007, after Intrawest acquired Steamboat, he was made the chief marketing officer and executive president of Intrawest. He left Intrawest in 2010 and became CEO of Squaw Valley succeeding the former Nancy Cushing.
Andy Wirth has had significant achievements and awards like Chairman’s Outstanding Service Award given to him by the Reno-Tahoe Airport Authority Board of Trustees. He was also honored with Steamboat Springs Business Leader of the year Award. He was again honored with Community Five Award as Citizen of the Year by the Disabled Sports USA in 2014.
Andy Wirth was involved in a skydiving accident where his right arm was disjoined but put back in place surgically in 2013. He has founded an Ironman team to raise funds called “Wounded Warrior Support” to honor the men of the Navy SEALs.
Learn more about Andy Wirth: