Global Innovation with Lori Senecal

A pioneer in the advertising and marketing industry, CP+B’s Global CEO Lori Senecal has focused her services around technology. Since more than five years, Senecal has not only been employing innovation to carry out her business ventures but has, in fact, relied on invention and the use of technology to spearhead several businesses that she has been affiliated with. http://blogs.wsj.com/cmo/2015/03/09/cpb-names-senecal-global-ceo/

Prior to her appointment as Global CEO at CP+B, Senecal led the KBS group, an agency, which expanded from a mere 250 member local agency to a worldwide agency of more than 800 people. Through her intellectual insight and stark leadership, she took the company to new heights, with a current standing amongst Crain’s best company’s to work within New York City. Her operations at KBS included content creation, start-up investments, and the use of invention via technology.

Currently known as one of the most ambitious and inspiring women in leadership positions worldwide, Senecal is a strong believer of the idea of the invention. In an interview by huffingtonpost.com, she urges her employees to create careers for themselves, and to fuel her passion for helping others out; she supported several startup projects for employees. Her sole motivation to do so is her belief in the notion that it is not just innovation, but the process of the invention that plays the most important role when it comes to providing a competitive advantage to any brand.

Her consistent encouragement and leadership through talks, appearances on television, and pieces of writing have earned her several honors, one of which is a ranking amongst Ad Age’s Women to Watch for 2014.

Presently, Lori Senecal leads her CP+B through management and expansion, with the aim of global growth. She oversees the coordination of nine international offices that the company has set up across the globe while continuing to pursue global development. Having joined the agency back in 2015, she has substantially boosted the culture at the agency, and the company has since then turned into a commendable agency that uses the most modern and inventive tools to establish a stronghold in the market and the marketing industry across the globe.

To learn more about Lori, visit her crunchbase bio.