Lori Senecal: A Marketing Executive To Watch

Lori Senecal is the Global CEO for Crispin Porter & Bogusky, a marketing and advertising agency based in Greater New York City. Senecal oversees the company’s global growth and expansion. She also helps to coordinate nine of the firms international offices. Senecal has helped to make the company agile, collaborative and inventive. Her leadership and focus on talent has helped the company’s growth and development in a variety of geographies and disciplines. That has led Advertising Age to name the company among their ‘Creativity Innovators of the Year’ and Senecal one of the ‘Agency Executives to Watch’.

Prior to working with Crispin Porter & Bogusky, Lori Senecal was president, chairman, CEO and global executive chairman of kirshenbaum bond senecal and partners during her 6 years with the company. She was also president and CEO of New York City based MDC Partners. During her time there she helped drive their strategic, vision, deepen their unique model as well as work with partner agencies helping with growth and cross- collaboration with other members of their network.

During her time leading the Fast Company, it grew from a domestic agency with 250 staff members to an agency with a worldwide presence and a staff of 900 voted among the ‘Best Places to Work in NYC’ by Crain’s. The company was listed as one of the ‘Standout Agencies’ by Advertising Age three years running.

Before joining kirshenbaum bond senecal and partners, Lori Senecal worked with McCann Erickson as their flagship New York office’s president from 2007 until 2009. She was also the McCann Worldgroup’s global chief innovation officer between February 2006 and July 2007. Between 2003 and 2007 Senecal co-founded and ran McCann Erickson’s TAG Ideation division.

A member of the board of directors of the Ad Council, Lori Senecal received a Quantum Leap award at the 2013 AWNY Game Changer Awards for leadership and innovation. Advertising Age named Senecal one of their ‘Women to Watch’ in 2014. During her business career Lori Senecal says mentorship has played an important role in her success. Maintaining a healthy lifestyle by eating nutritious food and getting regular exercise even with her hectic travel schedule has also helped her to protect her health.

A graduate of McGill University, Lori Senecal has a wide range of skills. They include advertising, entrepreneurship, digital, mobile and social media and integrated marketing, online advertising, marketing strategy, creative direction and new business development.