When it comes to business, one of the most important aspects of business success is the customer. Some of the most successful companies achieve their success through the way they treat their customers. Fabletics is a prime example of a company that cares about the customer. As a matter of fact, the company takes part in what is known as the “reverse showroom” technique. When the customer visits the site, she is then given a style quiz that she feels out. This is to help Fabletics serve her better. The site takes in her information and the type of clothes she likes.
Of course there is the membership fee as well. However, the customer is given a set of clothes according to her answers. She will be pleased to find that they are very close to the types of clothes that she would’ve picked out when she signed up. However, she also has the choice to go outside of her typical zone. After all, the staff behind Fabletics understand that a person’s style changes over time. The whole point is to let one decide how her own style change. This will not only satisfy the customer, but also keep her coming back for more items.
Fabletics prides itself on more than just offering unique products and new styles. The company takes in data from customers in order to make sure that it is giving them the types of clothes they want. For one thing, they take in the data to figure out which items are selling the best. Then they offer more of these items. This is supply and demand in action. As a result, their overhead is a lot smaller than other fashion companies. Even companies like Amazon that have control over 20% of the fashion industry can take notes from Fabletics.
Fabletics is the needed change in the fashion industry. The activewear part of the fashion industry has been in need of a change. While customers are content to make the most of their choices, there are the more imaginative designers of the fashion industry that are willing to make it easier for customers. Don Ressler, Kate Hudson, and the creative crew have worked together to come up with new designs that can bring the athletic ares of the fashion industry to life. Their creativity goes far beyond yoga pants. They now have clothes for all sizes and body types in Fabletics.