The Mind Behind The Creator – Jay Z’s Sidekick Desiree Perez

Shawn Corey Carter, better known by his stage name Jay Z, is one of the most successful artists in the history. His lyrical skills and musical talent enabled him to earn over $800 million throughout his career. So, what are some of the latest endeavors in the business career of this mastermind?

Ending the Deal With Live Nation

In 2008, Jay Z signed a decade-long contract with Live Nation that was worth $150 million. As the deal approaches its end in 2018, it seems that there will be no renewal or continuation. This is because Live Nation is not pursuing their operations in the industry of the recorded music anymore.Together with his most successful executive, Desiree Perez, Jay Z has already started looking for alternatives. This includes a visitation to the CEO of Universal Music Grop, Sir Lucian Grainge. If a deal between Roc Nation and Universal Music was struck, it would generate millions of dollars and enable Jay Z to invest more in his streaming service Tidal.

About Dez Perez

Having been around Jay Z for over 20 years, Perez has grown to be one of the main reasons for his success. She is the Chief Operating Officer of Roc Nation, and one of the main driving forces of Tidal music streaming service. In the industry, she gained quite a reputation for her negotiating skills that have landed Jay Z enormous deals.Perez also started as a street-rap artist. As Jay Z launched his musical career, however, she became the person behind the scenes that operates with numbers, contracts, and more. Additionally, she has facilitated a very large deal between Rihanna and Samsung. It seems very likely that she might be the most valuable asset on Jay Z’s team with an incredible knowledge of markets and business.

Source of the article : https://www.crunchbase.com/person/desiree-perez#/entity